On 12 August 2026, Mindway AI and GamScore announced a strategic partnership designed to enhance player protection frameworks within the global iGaming sector. The collaboration integrates GamScore’s financial health tracking platform with Mindway AI’s neuroscientific profiling technology.
The alliance merges GamScore’s independent platform, which enables players to monitor and demonstrate their betting health, with Mindway AI’s early detection systems. This integration aims to provide operators with a comprehensive view of player wellbeing by combining individual player insights with automated risk monitoring.
Integration of Behavioral Analytics
Mark Potter, Chief Responsibility Officer at GamScore, stated that the partnership aligns with the mission of supporting sustainable gambling outcomes. He noted that combining financial wellbeing tools with behavioral profiling promotes positive play. Rasmus Kjaergaard, CEO of Mindway AI, added that the deal allows for the combination of neuroscience and behavioral analytics with player-led wellbeing tools.
The initiative specifically utilizes Mindway AI’s GameScanner and Gamalyze solutions alongside GamScore’s privacy-first data control.
Both organizations plan to develop joint educational resources and integrated workflows. This move coincides with a broader industry shift toward proactive and transparent player protection as global regulations evolve.