Italy’s Customs and Monopolies Agency (ADM) has issued a regulatory warning regarding advertising practices for licensed online gambling operators. The authority clarified the required distinction between informational content and promotional bonus campaigns.
Advertising Standards and Compliance
The updated directive mandates that licensed platforms clearly separate factual service descriptions from bonus-related promotions. Operators must ensure that promotional communications do not merge with standard informational material. This adjustment establishes a stricter boundary for how bonus offers are presented to players.Licensed gambling providers must review their current marketing materials to align with the new standards. The agency emphasized that promotional claims require transparent presentation and must remain visually distinct from routine service updates. Earlier regulatory communications indicated that the agency continues to monitor advertising practices across the licensed gambling sector.