Lawmakers in Buenos Aires have introduced a legislative proposal to restrict iGaming operators from employing social media influencers in promotional campaigns. The measure aims to reshape digital advertising standards within the local online gambling sector.
Scope of the Proposed Restrictions
The draft legislation targets marketing practices that rely on content creators to endorse betting platforms and casino services. Regulators intend to limit influencer partnerships to ensure advertising transparency and reduce promotional saturation across digital channels. Industry representatives are currently reviewing the scope of the proposed restrictions before formal discussions begin.Online gambling operators in Argentina have increasingly integrated influencer marketing into their regional strategies over the past year. The new proposal would require companies to adjust their promotional budgets and shift toward traditional advertising formats. Information sourced from igamingtoday.com.